The Climate Venture Map
Our society is currently undergoing changes in every facet of our lives, from the way we use energy, to where we get our food, to how we do our jobs. Change can be scary, but when we do it with intention, it can also be good. The climate venture map aims to help people help themselves and help others navigate change. The climate venture map is a tool for causing the change we want to see. The Climate Venture Map encompasses everything we want to teach people about building lifestyles and businesses that are good for the climate, economy, and humanity. It helps define the problem to be solved in relation to the climate emergency, and the goals, priorities and resources needed to succeed by first envisioning the future that we want to see.
The Climate Venture Map will help people, businesses and organizations set up new “climate ventures,” which can be anything from a simple personal action, to attempts to change practices in an existing business, to a completely new business or community effort. The products and services that a climate ventures produces are “target actions.” Target actions are individual human behaviors that result in learning about or actually carrying out emissions reductions, increasing community resilience or increasing human connections. They can be measurable, tracked and rewarded. There are currently three main types of target actions, each with five sub-types:
Learn – Reduce Emissions (from energy and everything else we do), Increase Community Resilience, Become a More Engaged Citizen, Help Those in Need
Create – Reduce Emissions (from energy and everything else we do), Increase Community Resilience, Become a More Engaged Citizen, Help Those in Need
Do – Reduce Emissions (from energy and everything else we do), Increase Community Resilience, Become a More Engaged Citizen, Help Those in Need
We’d like to be able to make our target actions verifiable, so that we can quantify and reward people for specific actions that reduce emissions and can be credited to the person.
To visualize and plan out business models and lifestyles that are good for the climate, economy and humanity, we have developed the following unique visual representation:
When you look at the CVM:
- Start with the green “Vision” and “Target Action” and how it is good for the climate, economy and humanity. Then pop over to the “Problem Action,” and why it’s bad for the climate, economy and humanity. The goal of our behavior change is to open up that funnel on the right, where instead of using everything up and causing pollution, we’re using less and able to sustain life on Earth. So while the “funnel” on the left is currently closing, with our target action we’re going to reopen the funnel on the right.
- To get through the tunnel from the problem action to the target action, we have to identify our target group, behavior triggers, abilities and motivations, and our ideal group.
- Then we determine our priorities, inflows and outflows, and make sure we have the help and resources we need to cause the change.
- Execute. Carry out your plan! Share it with others.
Steps for Using The Climate Venture Map
A great way to run through the climate venture map is with a mind map. A downloadable template (a “.mind” file) for building a Climate Venture Map using MindMeister is available at this link. You can set up a free account on www.mindmeister.com for up to three mind maps. When you log into your new account, upload the Climate Venture Map Template. Start with the Vision, hit tab and enter your vision. Then go to Target Action, hit tab and enter your target action, etc., through all the steps. Every time you hit tab on a node you add a new subitem for that node. You can move nodes; make sure you select “free” format instead of right-aligned or other choices.
Step 1: The Change We Need and The Current Situation. Start with the green “Vision” and “Target Action” and how it is good for the climate, economy and humanity. Then pop over to the “Problem Action,” and why it’s bad for the climate, economy and humanity. The goal of our behavior change is to open up that funnel, where instead of using everything up and causing pollution, we’re using less and able to sustain life on Earth.
“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” – Buckminster Fuller
Explain your idea and how your target action reopens the funnel. Include answers to the following questions:
- What inspired you to start this climate venture?
- What is your vision of the future in relation to this climate venture?
- What do you feel is the target action people should be taking? Why is it good for the climate, economy and humanity (opening the funnel on the right)? Can we quantify it and reward it?
- What is the problem action that people need to stop taking? Why is is bad for the climate, economy and humanity (closing the funnel on the left)? How much better is our target action compared to the problem action?
Key to remember for this step: Every change for the better is good, no matter how big or how small. If you need to make this the “first step” towards your vision, that’s good progress that you and others can build upon later.
Step 2: Your Strategy for Causing the Change. To get through the tunnel from the problem action to the target action, we have to our target group, behavior triggers, abilities and motivations, and our ideal group.
From our vision of the future, look back to our current situation. Determine what steps we need to take to close the gap between the current non-optimal behavior and our target actions. It feels like you’re going backwards but it needs to be done this way so we’re not accepting the limits and drawbacks of our current situation, but rather we’re re-creating the system and the situation we need. We can be as general or specific as we need to be. As a guide, we start with our Target Action at the top and work our way down to the Problem Action.
“We cannot solve our problems with the same thinking we used when we created them.” – Albert Einstein
Answer the questions. Replace text in italics with your text.
|Ideal Group:||How is the perfect group defined that we want to see taking our target action?|
|Motivation:||Is there a reward or something that will keep people moving towards the completion of the behavior?|
|Ability:||How do we enable people to easily complete the behavior? We have to keep it as simple as possible.|
|Trigger:||What will “prompt” people to take action? This could be to fulfill some kind of need or desire or a reminder.|
|Chasm Group:||What is the first, most likely group of people we will be able to influence to adopt this behavior? Define this group and how we reach them.|
Depending on your target action(s), you may have one or several of these analyses. It is your idea, so you can keep it simple or make it as complex as you want. Get your team working if you need to. This may change as you go along also. Don’t sweat it, just adapt.
Key to remember for this step: Every action that people take is caused by the things that came before it. So our goal is to create the conditions so people will take our target action.
Step 3: Determine Priorities, Inflows and Outflows. Now that we know the change we want to see and the behavior we need to change, we have to plan out how to actually make it happen. We’re completing the circle of the climate venture map. We have a different kind of goal than a traditional business’s product or service, but we still need to plan it out. There’s value in us creating this target action, and in people taking it, and this is only going to increase as we start to pass new laws on things like prices on carbon emissions. We need to prioritize our own activities and make sure we have the help and resources we need to cause the change.
“The growth story of the 21st century can unlock unprecedented opportunities of a strong, sustainable, inclusive economy. The benefits of climate action are greater than ever before, while the costs of inaction continue to mount. It is time for a decisive shift to a new climate economy.” – New Climate Economy 2018 Report
Go through your list in #2 table and highlight priorities. Make a table and list priorities, as well as inflows (what we consume) and outflows (what we produce). A positive flow should be maintained. Once we complete our table we can easily define our Mission. This should also advise the marketing, sales and financial plans.
|Priorities:||Inflows (what we consume):||Outflows (what we produce):|
Key to remember for this step: Whatever we do or create to cause the change we want to see has to be good for the climate, economy AND humanity simultaneously. And, we’re not alone, we can ask for help if we need it.
Step 4: Execute. The map has done it’s work, now we want to see what’s going to become or what has become of our efforts, depending on how far we’ve gotten.
“Our job, now, yours and mine, is to create a powerful movement for a new economy based on the core human values of human dignity, the common good, and stewardship. These values are resonant with the ancient wisdom we have forgotten.” – L. Hunter Lovins, A Finer Future
Here’s what we recommend as the next steps on Youth Climate Economy Ventures:
- Video: Tell the world or just your chasm group about your project in 1-2 minutes. This is your opportunity to talk to your audience face-to-face. Introduce yourself and explain your inspiration, what your target action is, why it’s important and how you’re going to get people to take it and how they can take it. Include as much information as you can to inspire and guide people to your target action. Prepare a simple script and time yourself before recording. Speak clearly and slowly. Use visual aids or pictures if possible. Upload your video to YouTube. Please set the privacy to either “Unlisted” (people with the link can view) or “Public” (everyone can view). If you set it to “Private”, people won’t be able to watch your video. Use the link button in the image area above to add the link to your video.
- Do you have any other information, works of art, stories, diagrams, images, business plans, or links that people will need to know about in order to take your target action? Add them here.
If you’re a member on CLEANetwork.com, you can add your climate venture and target actions on the Exchange. You can keep it private or make it public. You can create a new group for the climate venture, or start it as a project in an existing group. You can ask for help by posting for needed resources in the Exchange.
Key to remember for this step: This is where we’re taking everything we learned in our climate venture map and making it real. Be yourself, let your passion and interests shine through.
Review TCE’s white paper “Using the Climate Venture Map to Encourage and Reward Target Actions” for more about the Climate Venture Map, its components, and how it’s used.